Tips for promoting your special district

Have you considered promoting your special service district? Like many other special district leaders, you likely don’t feel the need (or desire), to promote your district. Positive public image, however, is about educating the public on the importance and need for what it is you do. In this technological age, spreading information is simple, whether good or bad. Take control of the information your constituents receive about your district and how you function. Through the positive use of social media platforms, blogs and emails, you control the information!

Garnering the support of your constituents through promoting your district is vital for various reasons:

• The time may come when you need your constituents to vote favorably on a specific issue. If you haven’t built a trusting relationship, which includes promoting your district, you are not likely to find your campaign successful. Building that connection takes time, effort and caring.
• Those who benefit from services don’t always understand that not all services come from their respective cities or counties. Creating an online or social media presence can help to educate those people about the special work your district does for them.
• Social media campaigns are vital for the spread of critical information and education. Your district may, for instance: publicize upcoming events, deter people from construction zones, gather interest for upcoming legislation and provide a public forum for questions and answers.
• In the end, people don’t care how much you know until they know how much you care. Building lasting relationships takes all forms of communication. Being open to those avenues will help your district in the long run.

Don’t let these opportunities pass you by, set up your positive promotion strategy today. At UASD, we believe in giving our districts the tools necessary to be successful and provide the vital services their communities need. Through education and positive relationships, your district will thrive and prosper. Partnering with UASD will, in effect, join your smaller district voice with those of others, making it one large voice. This voice will make a difference on upcoming legislation and overall public image. Become a member today and access all the training tools, online support, educational materials and legislation benefits that are included! Call 801-614-0405 today.