Reasons your special district needs an online presence

In the state of Utah, there are more than 400 local and special service districts. These districts play a critical role in performing a single function or group of functions, such as fire protection, drainage, irrigation, or public transit. They’re separate and apart from the state and federal government, but perform functions that all members of society rely on.

Operating a special district might not seem very glamorous, but it’s an important civic duty that affects the lives of thousands, and in some cases, millions of people. Therefore, it’s important your special district has an active online presence. With more than 42% of Americans currently working from home and an ongoing pandemic, it’s a good idea to regularly update your website, blog and social media pages.

If your special district doesn’t already have an online presence, it’s time to take action. Here are two reasons why.

1.) Keep community members informed. The work that your special district does directly affects the people who live in your community. If you’re preparing to start construction on a busy thoroughfare, it’s important that residents know to avoid the area. The same rule applies if you detect a dangerous substance in the local water system or plan on making changes that will affect residents in any significant way. Regularly updating your website or social media pages is an easy way to keep everyone in the loop.

2.) Highlight your achievements and accomplishments. A special district is different from a business in that it doesn’t have competition per se, but that doesn’t mean you shouldn’t inform the community of the work you do or the services you provide. After all, special districts are about making our state and communities better places to work and live. By giving community members a peek behind the scenes, you build trust and can even establish a rapport.

Is your special district already online? If so, share a link with us! We love promoting the hard work of all our member districts.